Together with the Arcadia and Snapchat team, we created this video showcasing the world’s first AR vending machine. Powered by Coca-Cola, this machine featured a hands-free gesture interface and universal icon design to make the machine accessible across all abilities and languages. The more you interacted with the machine, the more prizes you could win!
Anyone could step up to try three magical experiences: a magical photo booth, a multiplayer game, and custom vended merchandise.
Award winner:
Shorty Awards – Best creative use of technology
Webby Awards – Best advertising, Media, and PR
The Drum – Best technology innovation
📍 Filmed in Paris, France for the 2024 Olympics
See more at: https://www.arcadiacreativestudio.com/arcadia-coca-cola