Snapchat x NYX

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https://www.yahoo.com/lifestyle/snapchat-nyx-conjures-ar-ai-195808410.html

Commercial for Snap Inc. and NYX Professional Makeup new AR (Virtual try-on feature) for snapchat “NYX BeautyBestie”. This shoppable experience makes it simple for individuals to find a makeover and instantly buy the items. Premiered at Snap’s 2023 Beauty Summit during New York Fashion Week, the experience includes try-on gestures, as well as saved libraries.

CLIENT: Snapchat x NYX

PRODUCTION COMPANIES:
Snapchat Inc. + Arcadia + NYX Cosmetics + Turnkey Studios

TALENT:
Starring – Virginia Trent as “Maria”

ARCADIA TEAM:
Resh Sidhu – (Global Director, Arcadia)
Leah Rubin-Cadrian – (Head of Creative, Arcadia)
Sophia Trilling – (Creative Producer, Arcadia)
Victor Kowalski – (Senior Designer, Arcadia)
Sean Lee – (Design Lead, Arcadia)

PRODUCTION TEAM:
Lead Producer – Colby Cote
Director – Colby Cote
Supervising Producer – Garrett E.B. Thompson
Kelly Rubin – Assistance Producer
Kylie Schmidt – Assistant Director
Wylie Bryant – Cinematographer
Brett Carleton – Gaffer
Jedi Gomez – Key Grip
Peter Partida – Best Boy Grip / Sprint Driver
Omar Esquivel – Best Boy Electric
Oliver Lewis – 1ST AC
Albert Jang – 2ND AC / DIT
Derek Lynch – Production Sound
Vanessa Wilson – Production Designer
Agustin Baccani – Set Dresser
Renee Marie – Wardrobe Stylist
Sara Irving-Lipetz – Makeup Artist
Stella Rubin – Craft Services
Sam Schutza – PA
Tim Price – PA
Brian Levin – Editor
David Lehre – Editor, post production, and sound design
Brian Levin – Motion Design and VFX
Brian Levin – VFX Supervisor
Shahriar Rahman – On Set VFX Supervision
Charlie Waymire – Voice Over Re-recording Engineer
Color Correction – Scissor Films
Sound Mix – Scissor Films

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